Digital teams looking to accelerate experience building and orchestrate product data just got a boost, as Occtoo, the company behind a product orchestration engine, announced it has closed a $4.6M seed round. The fresh capital will fuel its platform designed to unify all experience data – from customer to product to transactional – making it accessible in real-time across any frontend.
Occtoo aims to shift digital officers, marketers, and developers away from tedious data integration towards more creative data utilization. Its technology, already adopted by brands including Cartier, Intersport, Fjällräven, and Filippa K, enables users to match content with customers and generate APIs for real-time data publishing and collection across diverse touchpoints.
