Klipboard has acquired Skynamo, a unified platform designed to streamline sales operations for manufacturers, distributors, wholesalers, and importers with field sales teams, for an undisclosed amount. This corporate acquisition marks a significant expansion for Klipboard into the specialized field sales management sector. Skynamo, founded in 2012, provides a comprehensive solution for remote order submission, administrative task automation, and mobile capture of customer interactions.
Skynamo's platform is utilized by nearly 1,000 customers across various industries, including Food & Beverage and Building Materials. Its key features include GPS technology for real-time sales activity oversight, management dashboards, and survey capabilities that deliver valuable customer and sales productivity insights. The platform is known for its ability to integrate seamlessly with major ERP and accounting software such as Sage, Acumatica, SAP, Xero, and Quickbooks, ensuring field sales representatives have access to up-to-date product and customer information while on the road.
The strategic rationale behind this acquisition centers on enhancing Klipboard's offering and market reach. Skynamo's proven ability to improve sales team efficiency, often doubling customer visits and increasing revenue by up to 20% in the first year, presents a strong value proposition. By integrating Skynamo's robust field sales and order management capabilities, Klipboard aims to provide a more comprehensive suite of tools for businesses seeking to optimize their sales processes and improve customer engagement. The acquisition is expected to create synergies through combined technological expertise and a broader solution portfolio.
This acquisition underscores Klipboard's commitment to expanding its presence in the business software market. The combined entity is poised to deliver enhanced value to customers by offering an integrated solution that addresses critical needs in sales force automation and operational efficiency. The focus will be on leveraging Skynamo's established platform and customer base to drive further innovation and deliver superior tools for modern sales organizations.