Shaker Recruitment Marketing has acquired exaqueo, an employer brand and experience consulting firm, for an undisclosed amount. This corporate acquisition marks a strategic expansion for Shaker Recruitment Marketing, bringing exaqueo's specialized expertise under its ownership. The transaction signifies a move to integrate a broader range of services designed to help organizations attract and retain talent effectively.
exaqueo specializes in transforming how employers attract and retain talent through a consultative-led approach focused on insight, employer brand, and candidate and employee experience. The firm is known for its rigorous research process, building authentic employer brands, and strengthening the employment relationship for high-growth, global, and F500 companies. Shaker Recruitment Marketing, by acquiring exaqueo, aims to enhance its existing recruitment marketing services.
The strategic rationale behind this acquisition lies in creating a more comprehensive offering for clients. exaqueo's deep capabilities in uncovering workforce insights and developing robust employer brands complement Shaker's strengths in recruitment marketing execution. This synergy is expected to enable the combined entity to provide an integrated, end-to-end solution, ensuring that a company's core employer brand message is consistently and effectively translated across all talent acquisition and employee experience touchpoints.
With exaqueo now part of Shaker Recruitment Marketing, the combined organization will be well-positioned to address the evolving complexities of the talent landscape. This integration is anticipated to offer clients a unified partner for developing and executing strategies that not only attract top talent but also foster thriving workplace environments, ultimately leading to improved organizational performance.