Apollo Global Management, Inc. has acquired AppsFlyer, the global leader in mobile attribution and marketing analytics, for $2.0 billion. This transaction marks a significant corporate acquisition, with Apollo taking full ownership of the mobile technology firm. AppsFlyer provides independent measurement solutions and innovative tools that empower data-driven marketers to grow and protect their mobile businesses.
AppsFlyer's platform processes billions of mobile actions daily, enabling marketers and developers to maximize the return on their marketing investments. Its comprehensive suite of offerings includes People-based Attribution, NativeTrack™ Attribution, Marketing Analytics Data, OneLink's Deep linking capabilities, and Protect360 enterprise-grade fraud solutions. The company serves over 12,000 leading brands worldwide, including HBO, Waze, Alibaba, Skyscanner, and Activision, and integrates with more than 4,600 partners such as Facebook, Google, and Twitter.
The acquisition by Apollo Global Management, Inc. represents a strategic move into the rapidly expanding mobile marketing technology sector. Apollo's investment underscores the value of AppsFlyer's robust platform and its critical role in the mobile ecosystem. This purchase is expected to provide AppsFlyer with enhanced resources and strategic support to further innovate and expand its global footprint, solidifying its market leadership in mobile measurement and analytics.
Through this acquisition, Apollo aims to leverage AppsFlyer's established technology and extensive client base to capitalize on the increasing demand for sophisticated mobile marketing insights. The combined entity is anticipated to drive continued advancements in mobile attribution and analytics, offering greater value to marketers navigating the complexities of the digital landscape. AppsFlyer will continue its mission to provide independent, data-driven solutions under Apollo's ownership, focusing on sustained growth and innovation in the mobile economy.